After carefully reading the line above about what monographs are —a type of book that is typically used to market a firm to potential clients, not just document its past accomplishments— I can't believe I'd never realized they are, among many other things, great marketing pieces. Great stuff as usual. Thank you!
Indeed. Some publishers even require the architecture firms to purchase a large number of copies in the initial print run, copies that are then given to potential clients, existing clients, friends, etc. for marketing and promotion.
After carefully reading the line above about what monographs are —a type of book that is typically used to market a firm to potential clients, not just document its past accomplishments— I can't believe I'd never realized they are, among many other things, great marketing pieces. Great stuff as usual. Thank you!
Indeed. Some publishers even require the architecture firms to purchase a large number of copies in the initial print run, copies that are then given to potential clients, existing clients, friends, etc. for marketing and promotion.
That’s just awesome. Thank you, sir.